Mohamed Al-Asr: Hotel apartments are the talk of the town now, and we need more to support Egypt's Vision 2030.

Eng . Mohamed El-Aasar, Chairman of Margins Real Estate Development, emphasized that hotel apartments and hospitality are the hottest topic right now, in line with Egypt's Vision 2030. He expressed his pride in the presence of the hotel apartment model in Egypt, which has been blessed with unique locations, with each location having its own distinct advantages. Therefore, different approaches must be taken to achieve sustainable development.

During his participation in the roundtable organized by Invest Gate entitled “The Future of Luxury Living and Hospitality in Egypt,” he called for holding seminars and workshops for developers to raise awareness on how to establish hotel apartments, and to communicate with brands around the world to increase this real estate product in Egypt, which we desperately need and possess all the elements that make us one of the competing countries in this matter. In addition, increasing the percentage of these units supports the real estate export file and enhances Egypt’s strength in the tourism competition at the global level.

$12

Pointing out the company's expansion in the luxury hotel housing sector through the launch of the Sheraton Residences project, which is considered one of the most important and prominent residential projects being implemented within Mostakbal City in New Cairo, and carries the "Sheraton" hotel brand within an integrated residential community, thus becoming one of 8 projects bearing the "Sheraton Residence" brand worldwide within a residential project, and the first of its kind in Egypt and the Middle East, which provides residents within the project with luxury and ideal hotel services, under the management of Marriott International, which enhances the strength of the project and makes it one of the unique projects within the Egyptian market.

On the sidelines of his participation, Al-Aaser revealed that the company is targeting sales of EGP 5 billion this year, a 40% increase over last year's sales of EGP 3 billion.

$13

Al-Aasar pointed out that the company's latest project, the Lusail project in New Cairo, was launched in early 2025. It spans 35 acres and is divided into three phases. The second phase will be launched in 2026, followed by the hotel component, which will account for 30% of the project's size, in 2027.